Sales Skills Training Course

Our one day Sales Skills training course will provide lots of practical tips for increasing sales in your business.

sales skills training course

Our one day Sales Skills Training Course will provide lots of tips and practical ideas to fully understand the needs of your customer and present products and services to make them feel like it is the right product for them, in a way that is not overly pushy.

We’ll show you how to communicate effectively and understand the psychology of buying to help with the sales process.

Course Delivery Options

Open Course

Delivered as an open training course at locations across Ireland.

Online Course

Delivered as a one-day interactive virtual training course.


Delivered on-site at your business or as a virtual in-house course.

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Here’s all of the details you need about our Sales Skills training course. We’re here to help if you have any other questions. You can see all of the ways to get in touch here.

In this sales skills course we aim to provide those that attend with the skills and approaches required to get sales, ensuring the customer buys the person selling and in turn what they are selling.

Those who attend this Sales Training Course will:

  • Understand the importance of the salesperson
  • Be able to set clear sales objectives
  • Understand how to establish customer needs and wants in order to match the product or service
  • Understand the decision-making process
  • Develop effective communication skills
  • Know how to avoid/overcome objections
  • Be able to effectively close the sale

Here’s what we cover in our Sales Skills Training Course:

The Sales Process

  • Looking at the sales process from start to finish
  • Why people buy?

Developing Sales Skills

  • Approaching and building relationships with customers
  • Effective communication skills and building rapport
  • Identifying customers needs through conversation

The Sale

  • Structuring the sale
  • Matching products to needs
  • Describing Features, Advantages and Benefits
  • Overcoming resistance
  • Closing the sale

Skills Practice

  • An opportunity to practice the skills.

If you opt to have this course delivered in-house, the content above can be tweaked and changed to ensure the course meets your specific needs.

Our Sales Skills course is run as an open course across Ireland. The course is fun and interactive with plenty of opportunity to practice the skills from the course.

You can see the current Sales Skills Training Course open course schedule by clicking the button below.

View the Sales Skills Course Schedule

We can deliver this Sales Skills training course in-house to a group of up to 12 people at your organisation anywhere in Ireland.

We can also run this course as a virtual in-house course. This course will be delivered online via web conference. Your team can either connect from the same room or individually from wherever the are based.

We can tweak the course content to align it closer to your business needs.  The course will be delivered by one of our professional hand picked trainers who will provide the skills and knowledge and allow plenty of time to practice the skills.  They will also ensure that everyone leaves with an action plan that details what they will do next.

To find out more about having a Sales Skills training course delivered, fill in the form below and we’ll get back to you.  Be sure to tell us what course you are looking for and in what location.  Alternatively you can call us on 015549779.

The reviews below are submitted by past delegates. If you would like to see more then please get in touch. We can pull together some feedback from our evaluation forms to help you make a more informed decision about this course.

4.6 out of 5 stars (based on 7 reviews) 
Very good14%
Sales Training

I found the training vert helpful and David was great providing us with tips. The only thing that I would suggest, having a minimum amount of people for the course to run as it would have been a Read More better experience with more people attending to hear various opinions, other than just ours.
Thank you!

-Alice Kelk – 27th February 2020 – Sales Skills Training Course

Notts County

Whilst the course had structure and was led by a very pleasant and understanding trainer, I felt overall the course lack any ‘wow’ factor. That being said, I’ve taken away some useful tips that I’m Read More sure will help with sales conversations. I also feel that the course would have had much greater depth if you had managed to get more than just myself and my colleague on to the course.

-Ben Eames – 26th February 2020 – Sales Skills Training Course

Sales Training

This was a really good course, lots of good ideas and really easy to follow. Thank you.

-Helen Duffy – 26th February 2020 – Sales Skills Training Course

A Really Good Sales Refresh

I had my course with Dave this week and I thought this course was excellent. I have done sales before and also been in my role for a while. Some of the content was a really good refresh, but we had a Read More good chat through some ideas and Dave helped us to play around with our current approach and find some new ways of doing things. Highly recommended course

-Daniel Westbrough – 26th February 2020 – Sales Skills Training Course

Great training course

I recently took the 1 day sales skills training course. It was a really informative day and very well presented. Would definitely recommend.

-Phill Picton – 20th June 2019 – Sales Skills Training Course

Sales Skills Course

The course acted as a good refresher for me and taught me new techniques to use in my current role. very worthwhile day and i have passed the details on to my manager with a view to additional Read More triaining within our team.

-Aaron Ellames – 9th May 2019 – Sales Skills Training Course

Superb Course

The sales course was great. It helped me with the role that I am currently in. I’ve worked in sales for a bit now, but there were some new ideas in the course and some good refreshers to. I really Read More liked the way this was done. The trainer really took time to understand what it was I was selling and made sure the process that we looked at would fit. Highly recommend this course to anyone.

-Andy Williamson-Smith – 18th April 2019 – Sales Skills Training Course

Download a copy of the Online Sales Skills course overview by clicking here